September 27, 2015

Arçelik Aggressively Expands Beko Outside of Europe

Thidathip TawichaiAnalyst Insight by Thidathip Tawichai - Consumer Appliances Analyst

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In early 2015, Arçelik AS, the Turkish home appliances company, announced that it would commence production of major appliances in Thailand for the domestic market as well as to cater to neighbouring markets such as Vietnam, Indonesia, Myanmar and the Philippines. Thailand will be the sixth plant for Arçelik, after Turkey, Romania, Russia, China and South Africa. More recently, Arçelik also announced intentions to bring Beko to the US market. It is clear that Arçelik is seeking to expand to markets outside its strong foothold in Western Europe, due to market saturation and to reduce reliance on just one core region. With these plans, Arçelik will not only gain cost-effectiveness through its Thai production, but also reap advantages from the ASEAN Economic Community (AEC), a cooperation among 10 nations in Southeast Asia looking to transform ASEAN into a region that promotes the free movement of goods and services, skilled labour, and capital.

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ITB Webinar: How is the Sharing Economy Impacting Your Business?

Wouter GeertsAnalyst insight by Wouter Geerts - Travel Analyst, Lodging

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Depending on who you speak to in the hotel industry, sharing economy platforms like Airbnb and HomeAway are either a force to be reckoned with or simply niggling at the periphery; a force for good or boosting illegal practices; companies that will change the future face of the lodging industry, or that will quietly disappear when consumer preferences change. One thing is certain, however, the lodging industry is abuzz with discussions on the legality, sustainability, profitability and disruptive ability of sharing economy platforms. Join travel analyst Wouter Geerts at the ITB Academy Webinar on 30 September, to find out how the sharing economy is impacting the lodging industry and what opportunities and challenges lay ahead.

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September 26, 2015

Smart Appliances are Infiltrating Households: Strategies towards Connected Home

Feng ZhangAnalyst Insight by Feng Zhang - Consumer Appliances Analyst

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Since 2012, the surge in the number of smart appliances launched in the market has injected much optimism and excitement as it brings the idea of a connected home closer to reality. The concept of being able to control your home appliances with just an internet connection and a mobile device is particularly enticing. This market segment is becoming a hotbed for technological innovations as leading manufacturers from both the consumer electronics and consumer appliances industries are investing heavily in establishing themselves as market leaders. Here, we explore the factors driving the growth of smart devices and the numerous strategies adopted by key manufacturers in penetrating the connected home market.

Smartphones and internet connectivity as enablers

Smartphones have grown to become an integral part of consumers’ everyday lives, with global volume sales expected to hit 1.6 billion by 2020. In developed markets such as North America, one in two consumers is purchasing a new mobile phone every year. The adoption rate of mobile phones in emerging markets is also fast catching up with their developed counterparts, with consumers skipping the computer era and using smartphones as their only internet device. Improved network infrastructure will also push internet penetration rates to a projected 46% in 2020 and mobile penetration rates to more than 50% in the same year – with Australasia, North America and Western Europe leading the way. This is driving the next wave of consumers, known as hyperconnected consumers, who are heavy users of technology and are always connected while on the move.

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Licensing Leaders in Toys and Games: Doctor Who

Matt HudakAnalyst Insight by Matt Hudak - Toys and Games Analyst

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The latest season of Doctor Who started this month, and the show is coming into its 35th series. The programme went through a revival nearly a decade ago and has since grown immensely in popularity, reaching new heights of viewership and becoming a larger force within licensing. While this popularity still predominantly comes from its UK audience base, the growing recognition and accessibility of Doctor Who will likely present more opportunities for the cult TV favourite within toys and games going forward.

DrWho

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Euromonitor to Speak at SODEOPEC 2015

SODEOPEC logo

Event: SODEOPEC2015: Soaps, Detergents, Oleochemicals, and Personal Care

Dates: October 27–30, 2015 

Location:  Hyatt Regency Miami | Miami, Florida, USA

Event Description: SODEOPEC2015, the eighth in a series of successful meetings. This conference will continue the tradition of covering the four interrelated areas of soaps, detergents, oleochemicals, and personal care, and will deliver the “practical solutions for tomorrow’s challenges”.

Session: The State of the Industries

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September 25, 2015

The Expansion of Amazon Fresh and the Prospects of Online Grocery by Country—The US

Tim BarrettAnalyst Insight by Tim Barrett - Retailing Analyst

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In 2007 Amazon rolled out a test of its online grocery service, AmazonFresh, in the Seattle area and has since begun to expand to other cities, even going so far as to lay the groundwork for international expansion. The continued growth of Fresh indicates that the company is determined to play in this space, but the cautious approach to pricing and the slow speed of expansion indicate the uncertainty surrounding its strategy in online grocery.

Keeping the program in its trial status in the US allows Amazon to figure out pricing and a long-term strategy. It allows Amazon to maintain a foothold in the online grocery space while it sees if it can learn lessons from other countries. After a German expansion proved to be a non-starter, a rumoured expansion into the UK this year could help Amazon figure out what to do with Fresh. In this three part series, Amazon’s strategy and future prospects will be analysed by country with respect to the current competitive landscape in each country.

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#DeliveryFutures Twitter Chat Recap

On Thursday, September 24th, 2015, Euromonitor analysts participated in a Twitter chat in collaboration with Retail Week, Shutl and more discussing delivery trends in the UK retailing sector. Topics of conversation included Click and Collect, mCommerce, Omnichannel, smartphone penetration, delivery tracking, Black Friday, consumer expectations, and more. You can see the full conversation below.

September 24, 2015

Fashion Friday: Natural Beauty Products in India and Beyond

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The trend of natural and organic products is creating quite a buzz in the fashion and beauty scene and has been for some time. However in emerging markets such as India, pricing remains an issue as players in these markets look to target the emerging middle class. Branding, therefore, plays an important role, and in India, spokespeople for these natural products include Bollywood stars. Although mass brands continue to dominate the beauty care market in India, premium brands are growing faster from a smaller base.

Alina-ScheinkerPodcast features Alina Scheinker - Research Analyst Beauty and Fashion

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And Shreyansh Kocheri, Research Analyst, Beauty and Fashion, India and Pakistan

 

The EMV Deadline Approaches in the US

Kendrick SandsAnalyst Insight by Kendrick Sands - Senior Consumer Finance Analyst

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The October 2015 deadline for EMV-compliant POS terminals and cards for the US has nearly arrived. Early estimates put total merchant compliance at just above 25%, with some not aware a conversion is required at all. Merchants that have not upgraded their POS terminals face a shift in the fraud liability that is traditionally covered by the card issuing institutions. EMV standards have been adopted internationally and have proven effective at reducing certain types of card fraud. This was not implemented earlier in the US due to the traditionally self-regulated nature of the payment space. Card fraud was highest in the US in terms of absolute value in 2015 (US$4.6 billion), but it is the eighth highest in terms of share of total card payment value of the 46 researched markets by Euromonitor International, with 0.09% of total card payment value lost in 2015. With such a small portion of merchants ready for the transition and only 11% of total cards in circulation updated, there may be a need to extend deadlines to increase awareness among merchants.

Card-fraud

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Oktoberfest: Fizzy Opportunities in a German Beer Market Going Flat

Wiebke SchoonAnalyst Insight by Wiebke Schoon - Food and Nutrition Analyst

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Germans love their beer. In 2014, they continued to have the highest per capita beer consumption globally among large economies. With a per capita consumption of 114 litres, they consumed more than four times the global average amount of beer per person. Compared to the German per capita consumption, beer consumption in the US and the UK was considerably lower at 77 litres and 74 litres per capita, respectively.

An event that draws special attention to German beer consumption is Oktoberfest: This is an annual event taking place in Munich, Bavaria, which usually attracts more than six million visitors over the course of 16 days. According to the organisers, 6.3 million revellers consumed 6.5 million litres of beer in 2014. By closely sticking to Bavarian traditions, for example, encouraging visitors to wear traditional Bavarian clothes, Oktoberfest has successfully managed to build a global brand with very good brand recognition. Traditional Bavarian clothes (Dirndl and Lederhosen) as well as steins (1-litre beer glasses) and beer tents are all important elements which are often associated with Oktoberfest, both abroad and in Germany’s other regions. Versions of Munich’s Oktoberfest are staged across the world; from the relatively close neighbour of London, to far-away locations such as China and Brazil. They all aim to recreate the Bavarian beer tent-spirit which Oktoberfest has become famous for.

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